FI 430 Business Development for Financial Services
Graduate Course - Golden Gate University
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|
Week |
Date |
Topic |
Chapter |
|
1 |
9/2 |
Overview and introduction |
Intro, 1, 2 |
|
2 |
9/9 |
Internal/External Environ. |
3 |
|
3 |
9/16 |
Branding/message |
4, 5, 6 |
|
4 |
9/23 |
Written Marketing |
7, 8, 9 |
|
5 |
9/30 |
Internet |
10, 11, 12 |
|
6 |
10/7 |
Direct marketing |
13, 14, 15 |
|
7 |
10/14 |
Midterm |
|
|
8 |
10/21 |
Media and public relations |
16, 17 |
|
9 |
10/28 |
Verbal Marketing |
18, 19, 20 |
|
10 |
11/4 |
Personal selling and closing |
21, 22, 24 |
|
11 |
11/11 |
Other marketing vehicles |
23 |
|
12 |
11/18 |
Budget and Implementation |
25, 26, 27 |
|
13 |
11/25 |
Trust |
28 |
|
14 |
12/2 |
Keeping Clients |
29 |
|
15 |
12/9 |
Final Exam |
|
|
16 |
12/16 |
Project Review |
30, 31 |